Fédération Européenne des Cités Napoléonienne

Gehe zu Navigation | Content | Language

The Federation speaking at the ETC-UNWTO International Seminar on Transnational Tourism Themes & Routes

Our director Jacques Mattei presents the Federation as Speaker at the ETC-UNWTO International Seminar in Santiago de Compostela.

This unique event is intended to shed light on the landscape of tourism themes and routes in Europe and worldwide and is also the exceptional occasion to officially launch the soon-to-be-published ETC-UNWTO Handbook on Marketing Transnational Tourism Themes & Routes.

This seminar will provide an excellent platform to understand the development, management and promotion of transnational tourism routes and will provide practical guidance for DMOs, NTOs and NTAs on how to market and promote destinations through transnational thematic tourism experiences and products.

The seminar will pay special attention to:

  • Encourage collaborative marketing efforts by the world's tourism authorities and provide practical guidance on the implementation of thematic tourism marketing approaches;
  • Highlight examples of the different approaches taken by managers of transnational tourism themes and products as well as challenges;
  • Provide a platform for exchange of best practice;
  • Through a workshop, enhance synergies and strengthen cross-border collaboration to foster pan-European tourism themes and products in Europe and in other world regions.

Please find here the program of this event.