Fédération Européenne des Cités Napoléonienne

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The Federation at ITB 2019 "Destination Napoleon goes China The European Cultural Route and its best practice for the EU – China Tourism Year"

ITB Conference 2019

At ITB Berlin culture tourism has a permanent place in the Culture Lounge. For more and more people, culture plays an important role when choosing holiday destinations.
Countries, cities and regions are drawing more attention to their cultural offers. Culture tourism makes a significant contribution towards increasing tourism-based capacity utilization in low and off-season periods.

The European Federation of Napoleonic Cities and its Cultural Route Destination Napoleon have a highly visible presentation space at the Culture Lounge which is organised by our partner projekt2508.

European Cultural Routes originate from the idea of discovering our European Heritage by travelling along the historical important sites of our continent. By travelling one is widening horizons and connecting with people, their culture, their regards on history and its effects on modern times as is the goal of Destination Napoleon. We promote cultural tourism focusing on the heritage of the Napoleonic period.

As the Federation is entering the Chinese tourism market with a project within the framework of the European Program "EU-China Tourism Year 2018" we focused our conference on the presentation of our "Napoleon for Younger Chinese Visitors in Europe".

Destination Napoleon offers a heritage of capital value, which has always interested a great majority of European countries. To present this offer on the leading international tourism trade show is one of the promotional opportunities that de European Federation of Napoleonic Cities offers to its members in 2019.